Friday, March 13, 2009

Getting Repeat Customers

Many a time, as Internet Marketers, we get in touch with customers just once and that is it. After making sales the first time, we lose contact with the customer not taking into consideration that the same customer can be a repeat customer.

It is important to keep tab on your customers and continually get in touch with them even if you do not have any product to sell to them. This is a way of building a relationship with your customers and you are likely to make more sales in this way since people are likely to buy from their friends and you would be considered a friend when you constantly keep in touch with them.

You can go about doing this by getting the contact details of your first-time customers. This can be done through an autoresponder or you put a form on your website where your visitors can put in their names and email addresses which will be captured and stored.

Get back to your prospective customers as soon as possible if there is any question they need to get answer to and reply their request as soon as possible.

Develop a cordial relationship with your customers even after they have bought from you. You may have anything to sell to them, but give them useful advice and be interested in their welfare. This way, you will have a relationship with them and when you have any new product to sell, you can introduce it to them. Over time, they would have seen you as a trusted friend and would likely patronise you.

Make sure you have a way of collecting the names and email addresses of prospective customers.

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