Saturday, October 18, 2008

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It may not seem the ideal time to start a business. After all, we're constantly being told that the economy is in trouble and that we're moving into a recession.
However, I believe this is the best time to start a business. There is always room for growth in the economy. Businesses are what make it grow.
Even if you're just looking for extra money to pay your car payment or provide extra money for your family, an internet business is an easy way to do it. Who knows? Eventually your income from your business might replace your job and you can say goodbye to the 9 to 5 forever.
If you want to start a business, whether it's a tough economy or not, there are certain things you need to do first. Here's how to get started:
1. Create a plan for starting your business.
This doesn't have to be anything complicated. You can use a notebook to record all of your information. The importance of proper planning can't be stressed enough.
Start by writing down things like what kind of business you want to start. Will you offer your own products or someone else's? Do you have a skill, like writing, that might make a good business? Will you build a website, or will you use bum marketing techniques to market your business?
Don't forget to include your topic here. Do you have a hobby that might translate to a business? There are thousands of hobbies, from gardening to fly fishing, that people want to know about.
Assess your skills and find out what you need to learn and learn it BEFORE you do take the next step. If you've never built a website or written promotional copy, now is the time to learn it, not after you've thrown away money because you didn't know what you were buying.
Read as many articles and ebooks as you can to learn how to do these things. Again, if money is tight, look at free giveaways to help you find what you need to learn, or search for free ebooks on the topic you are weak in and learn as much as you can.
2. Invest in essential tools.
If you plan to build a website, you'll need hosting and a domain name. Autoresponders are another essential tool you'll want to consider. If you're starting out on a shoestring, you may want to consider investing in an autoresponder script.
You may need to learn how to install scripts yourself, especially if you are working on a tight shoestring budget. Don't sweat it. Just buy a good general domain, which will cost you about nine dollars, and the best hosting you can afford.
Don't spend money on anything you don't have to. Before you buy anything for your business, ask yourself: "Will this ebook, software, etc. contribute to the overall growth of my business?" Only buy what you really need.
3. Create an effective marketing plan.
What I like about the internet is all of the free marketing opportunities available. This is also the area in which most people, and most companies, fail during tough economic times. They don't market, or they don't market enough.
If anything, this is the time to market more. Again, consider your skills here. For example, if you like forums, learn everything you can about forum marketing and then commit to spending a certain amount of time doing it every day. Commit to a certain number of posts.
The same applies with articles, free classifieds, press releases, and other types of free marketing. Commit a certain amount of time every day to it and then do it. Market every opportunity you get.
In spite of tough economic times, now is the time to start and grow a business. Do your homework, create a plan, and execute that plan. You will succeed.
Like these tips? Then sign up for your free internet business course, "How to REALLY Start Your Business in 30 Days." Or, read my guide, "7 Day Ebusiness", a complete guide to starting your business online fast.
Jinger Jarrett is the author of The "7 Day Ebusiness", available on Amazon.
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